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portant; word-wrap: break-word !important;">2019年11月12日0點(diǎn)，杭州濱江，正泰工業(yè)園D棟3樓電商運(yùn)營(yíng)中心，歡呼聲躍起，雙11戰(zhàn)績(jī)正式出爐，正泰全網(wǎng)銷(xiāo)售2.66億，再次刷新記錄，天貓官方旗艦店順利實(shí)現(xiàn)行業(yè)6連冠！

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portant; word-wrap: break-word !important;">數(shù)字背后

portant; word-wrap: break-word !important;">有著他， 她， 他們

portant; word-wrap: break-word !important;">說(shuō)不盡的故事，關(guān)于奮斗，關(guān)于榮耀

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portant; word-wrap: break-word !important;">對(duì)于所有電商人來(lái)說(shuō)，每年的雙11都是一次"大考"，在考試來(lái)臨之前，至少提前2個(gè)月開(kāi)始"備戰(zhàn)"。這場(chǎng)會(huì)議上，產(chǎn)業(yè)、運(yùn)營(yíng)、推廣、客服、倉(cāng)儲(chǔ)物流、財(cái)務(wù)、設(shè)計(jì)、市場(chǎng)等各模塊思維碰撞，明確了方針目標(biāo)與實(shí)現(xiàn)路徑。爆品運(yùn)營(yíng)策略、產(chǎn)業(yè)產(chǎn)品組合營(yíng)銷(xiāo)、引流推廣、頁(yè)面創(chuàng)意呈現(xiàn)、直播策略…………討論聲一直從白天持續(xù)到深夜。

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portant; word-wrap: break-word !important;">今年的雙11跟往年相比，營(yíng)銷(xiāo)方式層出不窮，在這個(gè)淘寶直播正火爆的"風(fēng)口浪尖"，要如何迎風(fēng)起飛打通內(nèi)容流量，通過(guò)品牌營(yíng)銷(xiāo)賦能店鋪引流？

portant; word-wrap: break-word !important;">市場(chǎng)部品牌策劃整合微博、微信、論壇、音頻及視頻網(wǎng)站等新媒體渠道，產(chǎn)出了達(dá)人視頻、H5測(cè)試、創(chuàng)意海報(bào)、圖文專(zhuān)題、朋友圈九宮格等多種形式的推廣方案；建立居家化的品牌直播間，讓主播與客戶面對(duì)面，以直播帶貨的形式拉近品牌和顧客的距離。

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portant; word-wrap: break-word !important;">離雙11正式開(kāi)始只剩下不到7個(gè)小時(shí)，辦公室里到處可見(jiàn)雙11的物料，橫幅，吊旗，戰(zhàn)鼓，戰(zhàn)斗氛圍濃烈。

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portant; word-wrap: break-word !important;">行政部專(zhuān)門(mén)成立了雙11員工關(guān)愛(ài)項(xiàng)目小組，為大家準(zhǔn)備好了各類(lèi)食品和飲料補(bǔ)充能量，并備上各種額度的抽獎(jiǎng)紅包，讓大家在激情中奮斗，在奮戰(zhàn)中快樂(lè)。后勤組還備好了供通宵客服稍作休息的睡椅，對(duì)戰(zhàn)斗在一線的正泰電商人進(jìn)行全方位保障支持。

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portant; word-wrap: break-word !important;">雙11，對(duì)于幕后的信息化部門(mén)的人員來(lái)說(shuō)是一次考驗(yàn)。在奮戰(zhàn)過(guò)程中，任何的系統(tǒng)故障，宕機(jī)，影響到的都是數(shù)以萬(wàn)計(jì)的訂單和消費(fèi)者。在今天之前他們已經(jīng)演練測(cè)試過(guò)無(wú)數(shù)次，并制定有應(yīng)急方案，以便提供穩(wěn)定的支持，保證網(wǎng)絡(luò)設(shè)備運(yùn)行順暢。增設(shè)的區(qū)域數(shù)據(jù)大屏，實(shí)時(shí)播報(bào)戰(zhàn)績(jī)，數(shù)字滾動(dòng)變化時(shí)刻激勵(lì)著客服及運(yùn)營(yíng)人員奮力突破。

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portant; word-wrap: break-word !important;">噠噠噠，噠噠噠……鍵盤(pán)敲擊的聲音在深夜散開(kāi)，客服中心的每個(gè)人前面都有兩臺(tái)電腦，面對(duì)著滿屏的客戶咨詢來(lái)回切換聊天頁(yè)面。

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portant; word-wrap: break-word !important;">6個(gè)阿里"千牛"，5個(gè)工作群，是小鄧雙11要處理的全部工作。這個(gè)年僅25歲的姑娘卻是名副其實(shí)的"金牌客服"。短短一分鐘內(nèi)，她同時(shí)與30位顧客溝通，回答產(chǎn)品信息、備注信息、更改地址，手速讓人嘆為觀止……

portant; word-wrap: break-word !important;">"我的手速不是玩游戲玩來(lái)的，是當(dāng)客服練出來(lái)的。"從客服小白到身經(jīng)百戰(zhàn)，經(jīng)歷了3年雙11的林老師，每次說(shuō)起雙11依然熱血沸騰。

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portant; word-wrap: break-word !important;">雙11期間，像小鄧和林老師一樣的客服有50多位，有些還是從其他部門(mén)調(diào)用前來(lái)支援的同事。

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portant; word-wrap: break-word !important;">"86型香檳金五孔面板產(chǎn)品銷(xiāo)售超出預(yù)期，庫(kù)存組合需重新調(diào)整！" "好的，馬上處理！"

portant; word-wrap: break-word !important;">辦公室傳來(lái)一些不可避免的突發(fā)情況預(yù)警，運(yùn)營(yíng)部、各產(chǎn)業(yè)、倉(cāng)儲(chǔ)物流聯(lián)動(dòng)迅速響應(yīng)，根據(jù)銷(xiāo)售柔性調(diào)整，或啟動(dòng)備案，或現(xiàn)場(chǎng)決策，保障銷(xiāo)售通暢。

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portant; word-wrap: break-word !important;">與此同時(shí)，電商督戰(zhàn)指揮中心與大家?jiàn)^戰(zhàn)在一起的的公司各位領(lǐng)導(dǎo)們也時(shí)時(shí)盯著大屏幕上變化的數(shù)字，關(guān)注著整個(gè)過(guò)程。

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portant; word-wrap: break-word !important;">兩位主播MM正在跟線上的近5萬(wàn)粉絲互動(dòng)。從預(yù)售開(kāi)始，兩位主播已經(jīng)累計(jì)直播了269個(gè)小時(shí)。"雙11省錢(qián)攻略"、"雙11嗨購(gòu)指南"，不同階段的直播主題在獲得近百萬(wàn)人次點(diǎn)贊的同時(shí)，也為店鋪運(yùn)營(yíng)帶來(lái)了可觀的銷(xiāo)量。

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portant; word-wrap: break-word !important;">5，4，3，2，1！滾動(dòng)的大屏數(shù)字最終在0點(diǎn)定格，正泰電工天貓官方旗艦店再次登頂行業(yè)銷(xiāo)售排行榜，實(shí)現(xiàn)6連冠！

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portant; word-wrap: break-word !important;">慶功鼓點(diǎn)再次被敲起，大家原本臉上的倦容也頓時(shí)消失無(wú)蹤！在破紀(jì)錄的這一刻，一切的付出和努力都值得！辦公室里充滿著自豪與感動(dòng)，因?yàn)槌虽N(xiāo)量，不斷突破的還有我們自己！

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portant; word-wrap: break-word !important;">歷經(jīng)24小時(shí)的雙11告一段落。而對(duì)于倉(cāng)儲(chǔ)物流部門(mén)來(lái)說(shuō)，另一場(chǎng)戰(zhàn)役才剛剛開(kāi)始。隨著一筆筆訂單付款成功，正泰金華物流中心的倉(cāng)庫(kù)里，百余位分揀員、打包員在配貨車(chē)間里忙得熱火朝天。

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portant; word-wrap: break-word !important;">發(fā)貨現(xiàn)場(chǎng)??

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portant; word-wrap: break-word !important;">物流中心負(fù)責(zé)人介紹道：今年雙11活動(dòng)期間，據(jù)不完全統(tǒng)計(jì)，倉(cāng)庫(kù)總共要派發(fā)超185萬(wàn)件產(chǎn)品。

portant; word-wrap: break-word !important;">為將訂單準(zhǔn)確迅速送達(dá)顧客手中，雙11，一位配貨員平均要配4500個(gè)訂單，每日走上60000步；檢驗(yàn)員小程說(shuō)到，去年雙11僅從她1個(gè)人手中檢過(guò)的包裹就超過(guò)3800個(gè)，而今年雙11，她預(yù)計(jì)這個(gè)數(shù)字會(huì)超過(guò)4100個(gè)！

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portant; word-wrap: break-word !important;">我們對(duì)未來(lái)有無(wú)數(shù)種設(shè)想

portant; word-wrap: break-word !important;">但只會(huì)用一種方式抵達(dá)

portant; word-wrap: break-word !important;">狂奔和舍命狂奔！

portant; word-wrap: break-word !important;">YES, WE CAN!

portant; word-wrap: break-word !important;">這是正泰人雙11背后的故事。

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portant; word-wrap: break-word !important;">在此

portant; word-wrap: break-word !important;">向每一位奮斗者致敬!

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